Video and Instream notlooking

Should marketers pay for video ads that are not seen all the way through?

Should marketers pay for video ads that are not seen all the way through? For marketers, having ads appearing in a video stream… more »

Uncategorized the Gaze

Ad Server Verification – Understanding Viewable Impressions

Viewable impressions The most commonly discussed verification metric among Agencies and Advertisers is Viewability. Viewability describes how much of the ad is in… more »

New Revenue Models Ad-Serving

Publishers: Cashing in on Ad Viewability Duration

For ten years digital marketing has mandated that if a user stares at a standard display ad for an hour, it has the… more »

New Revenue Models Android-Snapchat-01

Guidance On How Snapchat Can Make Millions

Snapchat are the topic of unprecedented speculation this week as they turn down offers from the worlds largest internet companies trying to make… more »

Ad Serving the Gaze

Viewability – Pay Per Gaze does not resolve Attribution

Google this week have had their patent on the Google Gaze granted. Speculation suggests that combined with Google Glass, the pupil settling on… more »