Make 2015 the year of ad serving, just like it was in 1998. The classics never get old. Merry Christmas everyone!
Latest Posts
New Revenue Models
Tricking Users into Ad Engagement – we wont click if we think there’s a trick
Tricking Users into Ad Engagement – we wont click if we think there’s a trick Consuming a fair volume of digital content myself… more »
Video and Instream
Youtube UK begins rolling out Mid-Roll video ads
Youtube UK begins rolling out Mid-Roll video ads Two weeks ago, as a video content viewer on Youtube, I experienced a new, or… more »
Video and Instream
Should marketers pay for video ads that are not seen all the way through?
Should marketers pay for video ads that are not seen all the way through? For marketers, having ads appearing in a video stream… more »
Ad Serving
How to keep on top of Advertising Technology Trends?
How to keep on top of Advertising Technology Trends? Finding time to keep up with all the latest trends in advertising technology and… more »
Technology Reviews
Facebook relaunch Atlas – but is it still an Ad Server?
Facebook relaunch Atlas – but is it still an Ad Server? Facebook have announced today that the famed Atlas Ad Server has been… more »
Ad Serving
Ad Serving Technology – Praise for a much needed #adserving industry text
Published in January 2014 “Ad Serving Technology. Understand the marketing revelation that commercialized the internet”, has been an overwhelming success. Every day I… more »
Technology Reviews
Marketers: Stay on top of Ad Tech updates via Youtube
Here’s a request i have had from a number of folks over the last couple of months: Ad Tech is changing so rapidly,… more »
Ad Serving
Finally – The Complete Picture of Digital Ad Tech 2014
Its not at complex at Luma would have you believe. The picture is far more simple. This is a complete and current picture… more »
Reporting and Analytics
The importance of Ad server Benchmark reporting
Global Benchmarks The urge to look over a friends shoulder in an exam is not always to cheat but rather to check that… more »
