Evaluation image courtesy of WSJ

Will the Zoopa IPO throw light on digital media stock?

As a house hunter in one of the most crowded markets in the world (London) Zoopla has been indispensable for me. Able to… more »

Uncategorized the Gaze

Ad Server Verification – Understanding Viewable Impressions

Viewable impressions The most commonly discussed verification metric among Agencies and Advertisers is Viewability. Viewability describes how much of the ad is in… more »

Reporting and Analytics mineiro2

Ad Server Verification – Domain URL Scraping

Some advertiser-side ad server features may leave the Publisher wide eyed and fearful. For the first time ever, 3rd party ad serving can… more »

Reporting and Analytics verify

Advanced Considerations in ad server Cookie Level Data

Ad Server cookie level data offers unrivaled granularity when it comes to machines digesting the ad server output as rows and columns provide… more »

Ad Serving

Optimisation tips – Optimising to Verification goals for Quality and Safety

Optimising to best performing creative is an important goal to have in mind but for big brand Advertisers in pariticular, already hitting their… more »

Dynamic Creative old bank note

Facebook needs third party ad serving to combat wastage – A DCO example

Facebook’s “walled garden” approach to allowing 3rd party technology on its site can mean that Advertisers do not have access to the latest… more »

Reporting and Analytics mineiro2

Advanced Ad Server Analytics – Understanding Reach and Frequency Reports

Unique Reach The concept of ‘uniqueness’ is an important consideration in ad server reporting. Impressions reported in the basic aggregated reporting “impressions” column… more »

New Revenue Models Ad-Serving

Publishers: Cashing in on Ad Viewability Duration

For ten years digital marketing has mandated that if a user stares at a standard display ad for an hour, it has the… more »

Reporting and Analytics finish-line

The death of CPM – Will Impressions last forever?

A new impression? Impressions may have had their day (defined by the IAB as when the ad server counts the request for an… more »

Reporting and Analytics brand safety

Ad Verification – Content Classification at Advertiser Level

If you knew what content your ad would be served next to, would you choose to put it there? Content Classification Verification tools… more »