Facebook relaunch Atlas – but is it still an Ad Server?

Facebook relaunch Atlas – but is it still an Ad Server?

Facebook have announced today that the famed Atlas Ad Server has been re-purposed into an entirely new platform for marketers and Advertisers. The video below shows a brief product tour, where the Atlas UI (looking more like a WordPress template than the Atlas Campaign Management platform developed over a decade ago).

The tool has retained its old URL (Atlassolutions.com) and odd parts of the UI look like Atlas’ newer developed audience management platform. Facebook in its own words has confirmed that the platform went through a re-code. Technically speaking, is still called an ad server? would it be Facebook’s publisher ad server? Decide for yourself:

 

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