Volunteering Big Data – Selling individuality for hyper-consumerism
At the moment the world of privacy control is in its infancy.
Mass consumerism and advertising personalization are reaching a tipping point where tech technologies that support the capability to perform product-to-person targeting have begun to mature. Take for example the IPO of Criteo: turning an already successful DCO technology into something the world can invest in for a good return on re-targeting campaigns. But with the likes of Criteo, Struq and a whole heap of other targeting tools and technologies in digital advertising, comes a lack of consumer control.
The industry has propped up the functionality with an opt-in opt-out mentality, a severely limiting set of consumer privacy controls. Facebook and Google take things a leap further and allow more specific knobs and dials: a cockpit designed to change the way we think about privacy. So does giving us a control over who sees our data and where it is shared entice us to sell our individuality on the open market in return for relevant advertising and relevant awareness?
The question is one for the psychologists, for we are presenting the user with a question: is there anything you need or want badly enough or is there a problem so great in your life that you are willing to sell your privacy to a specific company to solve it?
Do we all have a price?
How much would you have to be paid to carry around a lifetime cookieID?
What is your privacy worth to you?