Santa Knows how to Scale marketing efforts

Make 2015 the year of ad serving, just like it was in 1998. The classics never get old. Merry Christmas everyone!


Facebook relaunch Atlas – but is it still an Ad Server?

Facebook relaunch Atlas – but is it still an Ad Server? Facebook have announced today that the famed Atlas Ad Server has been… more »


Ad Serving Technology – Praise for a much needed #adserving industry text

Published in January 2014 “Ad Serving Technology. Understand the marketing revelation that commercialized the internet”, has been an overwhelming success. Every day I… more »


Marketers: Stay on top of Ad Tech updates via Youtube

Here’s a request i have had from a number of folks over the last couple of months: Ad Tech is changing so rapidly,… more »

image courtesy of WSJ

Will the Zoopa IPO throw light on digital media stock?

As a house hunter in one of the most crowded markets in the world (London) Zoopla has been indispensable for me. Able to… more »


The penny just dropped for me on Tumblr

Oh! Oh i see! Tumblr is spectacular after all! On an long tail internet, user generated content can take four core forms. Text… more »


Volunteering Big Data – Selling individuality for hyper-consumerism

At the moment the world of privacy control is in its infancy. Mass consumerism and advertising personalization are reaching a tipping point where… more »


What is Foursquare worth?

Foursquare adds a subtle game layer to the life of the smartphone owner. Checking in to places (although granted by Facebook status updates… more »


Snapchat – Fad or Revolution?

In a world where privacy is paramount, what would happen if images and video could not be stored but became temporary entities, shared… more »


Facebook Algorithm Flaw – The Stalker always wins

Are you a Facebook stalker? Perhaps there is someone on Facebook that you like, who doesn’t like you quite as much in return.… more »