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Santa Knows how to Scale marketing efforts

Make 2015 the year of ad serving, just like it was in 1998. The classics never get old. Merry Christmas everyone!

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Facebook relaunch Atlas – but is it still an Ad Server?

Facebook relaunch Atlas – but is it still an Ad Server? Facebook have announced today that the famed Atlas Ad Server has been… more »

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Ad Serving Technology – Praise for a much needed #adserving industry text

Published in January 2014 “Ad Serving Technology. Understand the marketing revelation that commercialized the internet”, has been an overwhelming success. Every day I… more »

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Marketers: Stay on top of Ad Tech updates via Youtube

Here’s a request i have had from a number of folks over the last couple of months: Ad Tech is changing so rapidly,… more »

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Will the Zoopa IPO throw light on digital media stock?

As a house hunter in one of the most crowded markets in the world (London) Zoopla has been indispensable for me. Able to… more »

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The penny just dropped for me on Tumblr

Oh! Oh i see! Tumblr is spectacular after all! On an long tail internet, user generated content can take four core forms. Text… more »

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Volunteering Big Data – Selling individuality for hyper-consumerism

At the moment the world of privacy control is in its infancy. Mass consumerism and advertising personalization are reaching a tipping point where… more »

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What is Foursquare worth?

Foursquare adds a subtle game layer to the life of the smartphone owner. Checking in to places (although granted by Facebook status updates… more »

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Snapchat – Fad or Revolution?

In a world where privacy is paramount, what would happen if images and video could not be stored but became temporary entities, shared… more »

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Facebook Algorithm Flaw – The Stalker always wins

Are you a Facebook stalker? Perhaps there is someone on Facebook that you like, who doesn’t like you quite as much in return.… more »