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How ads get tested before campaign launch – the QA process

Standard QA Once the creative agency production team have finished developing and “publishing” the *.SWF they must test it to make sure it… more »


Optimisation Tips – Optimising to Performance goals – Engagement and Interraction

Engagement and Interaction Interaction and engagement is only going to be available on Rich Media and video ads. Although the cost to serve… more »


In Digital Advertising – What is Rich Media and why use it?

What is Rich Media? Technically Rich Media refers to an ad that contains one or more of the following features: Video Expandable panels… more »