Optimisation tips – Optimising to Verification goals for Quality and Safety

Optimising to best performing creative is an important goal to have in mind but for big brand Advertisers in pariticular, already hitting their… more »


Optimisation tips – Optimising to a specific campaign ROI in Direct Response

ROI (& extended data) goals The ROI is revealed in the third party ad server’s conversion tag extended data (where the conversion tag… more »

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Optimisation Tips – Optimising Impressions to a target audience

Target audience Use content classification verification reporting to establish the baseline and distribution of the audience on a non-specific audience buy across multiple… more »

adserver reporting

Optimisation Tips – Optimising to Total Conversions or attributed conversions

Total Conversions or E-Conversions The analyst can begin optimizing to conversions by running conversion reports by format as well as by Publisher. This… more »


Optimisation Tips – Optimising to Performance Goals – Optimising to Total Clicks

Total Clicks The campaign media analyst could begin optimizing to clicks by establishing a baseline: checking the benchmark and performance reporting for clicks… more »


Optimisation Tips – Optimising to Performance goals – Engagement and Interraction

Engagement and Interaction Interaction and engagement is only going to be available on Rich Media and video ads. Although the cost to serve… more »


Optimisation Tips for Ad Serving – Optimising to Unique Reach

Unique Reach The optimization of Unique reach is a goal to find an untouched audience or recognising how much exposure a unique audience… more »