magic circle seeks magician

Tricking Users into Ad Engagement – we wont click if we think there’s a trick

Tricking Users into Ad Engagement – we wont click if we think there’s a trick Consuming a fair volume of digital content myself… more »

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Youtube UK begins rolling out Mid-Roll video ads

Youtube UK begins rolling out Mid-Roll video ads  Two weeks ago, as a video content viewer on Youtube, I experienced a new, or… more »

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Should marketers pay for video ads that are not seen all the way through?

Should marketers pay for video ads that are not seen all the way through? For marketers, having ads appearing in a video stream… more »

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How to keep on top of Advertising Technology Trends?

How to keep on top of Advertising Technology Trends? Finding time to keep up with all the latest trends in advertising technology and… more »

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Ad Serving Technology – Praise for a much needed #adserving industry text

Published in January 2014 “Ad Serving Technology. Understand the marketing revelation that commercialized the internet”, has been an overwhelming success. Every day I… more »

digital ad tech cristal

Finally – The Complete Picture of Digital Ad Tech 2014

Its not at complex at Luma would have you believe. The picture is far more simple. This is a complete and current picture… more »

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The importance of Ad server Benchmark reporting

Global Benchmarks The urge to look over a friends shoulder in an exam is not always to cheat but rather to check that… more »

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Ad Server Verification – Domain URL Scraping

Some advertiser-side ad server features may leave the Publisher wide eyed and fearful. For the first time ever, 3rd party ad serving can… more »

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Advanced Considerations in ad server Cookie Level Data

Ad Server cookie level data offers unrivaled granularity when it comes to machines digesting the ad server output as rows and columns provide… more »

Optimisation tips – Optimising to Verification goals for Quality and Safety

Optimising to best performing creative is an important goal to have in mind but for big brand Advertisers in pariticular, already hitting their… more »