Ad Serving Technology – your concise 600 page reference guide
After two long years and thousands of hours of work, the first ever book on third party ad serving has been published and it is now available on Amazon here. Thanks to everyone that helped me bring this work to life including my family, my friends, colleagues past and present and all of those new supporters that will help make this the foundation of so many digital courses. By understanding how the technology works we can make correct use of it. Big data becomes less daunting when you know what metrics to look for and you understand the methodology behind those metrics. After all, Advertising is funding the free internet and we want to keep it that way without sacrificing quality. Please leave your feedback regarding the book on the amazon page.
Also available in the UK, Spain, Germany, France, Italy, Australia and the US.