The first publication on 3rd party ad serving.
Available via Amazon – January 2014.
Ad Serving Technology – Understand the marketing revelation that commercialized the Internet.
A clear and concise 400 page introduction to the world of ad serving and digital advertising technology. From an introduction to the entities and infrastructure that enables digital advertising to full coverage of the roles, responsibilities and processes involved in Media Planning, Buying, Procurement, Creative development, Campaign Setup, Trafficking, Campaign execution, Report Analysis and Optimization.
Written by Gregory Cristal. Cover design by Andreas Brooks.
Full guide to using a third party ad server in conjunction with supporting technologies for campaign management across Standard Display, Rich Media, Mobile, Video Instream, Paid Search, Natural Search, Affiliate, Email and Social channels. Also included; a full guide to conversion tags, tag management systems, attribution modelling, targeting technology, verification reporting, advanced data aggregation, re-targeting and an introduction to programmatic. Over one hundred diagrams depicting how the technology works and what it does.
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