Tricking Users into Ad Engagement – we wont click if we think there’s a trick Consuming a fair volume of digital content myself… more »
Video and Instream

Youtube UK begins rolling out Mid-Roll video ads
Youtube UK begins rolling out Mid-Roll video ads Two weeks ago, as a video content viewer on Youtube, I experienced a new, or… more »
Video and Instream

Should marketers pay for video ads that are not seen all the way through?
Should marketers pay for video ads that are not seen all the way through? For marketers, having ads appearing in a video stream… more »
Ad Serving

How to keep on top of Advertising Technology Trends?
How to keep on top of Advertising Technology Trends? Finding time to keep up with all the latest trends in advertising technology and… more »