New Revenue Models magic circle seeks magician

Tricking Users into Ad Engagement – we wont click if we think there’s a trick

Tricking Users into Ad Engagement – we wont click if we think there’s a trick Consuming a fair volume of digital content myself… more »

Video and Instream pre-roll

Youtube UK begins rolling out Mid-Roll video ads

Youtube UK begins rolling out Mid-Roll video ads  Two weeks ago, as a video content viewer on Youtube, I experienced a new, or… more »

Video and Instream notlooking

Should marketers pay for video ads that are not seen all the way through?

Should marketers pay for video ads that are not seen all the way through? For marketers, having ads appearing in a video stream… more »

Ad Serving 539300_10151043576387337_1466989003_n

How to keep on top of Advertising Technology Trends?

How to keep on top of Advertising Technology Trends? Finding time to keep up with all the latest trends in advertising technology and… more »