Reporting and Analytics workbench

The importance of Ad server Benchmark reporting

Global Benchmarks The urge to look over a friends shoulder in an exam is not always to cheat but rather to check that… more »

Evaluation image courtesy of WSJ

Will the Zoopa IPO throw light on digital media stock?

As a house hunter in one of the most crowded markets in the world (London) Zoopla has been indispensable for me. Able to… more »

Uncategorized the Gaze

Ad Server Verification – Understanding Viewable Impressions

Viewable impressions The most commonly discussed verification metric among Agencies and Advertisers is Viewability. Viewability describes how much of the ad is in… more »

Reporting and Analytics mineiro2

Ad Server Verification – Domain URL Scraping

Some advertiser-side ad server features may leave the Publisher wide eyed and fearful. For the first time ever, 3rd party ad serving can… more »

Reporting and Analytics verify

Advanced Considerations in ad server Cookie Level Data

Ad Server cookie level data offers unrivaled granularity when it comes to machines digesting the ad server output as rows and columns provide… more »