Optimising to best performing creative is an important goal to have in mind but for big brand Advertisers in pariticular, already hitting their… more »
Dynamic Creative
Facebook needs third party ad serving to combat wastage – A DCO example
Facebook’s “walled garden” approach to allowing 3rd party technology on its site can mean that Advertisers do not have access to the latest… more »
Reporting and Analytics
Advanced Ad Server Analytics – Understanding Reach and Frequency Reports
Unique Reach The concept of ‘uniqueness’ is an important consideration in ad server reporting. Impressions reported in the basic aggregated reporting “impressions” column… more »
New Revenue Models
Publishers: Cashing in on Ad Viewability Duration
For ten years digital marketing has mandated that if a user stares at a standard display ad for an hour, it has the… more »
