Reporting and Analytics finish-line

The death of CPM – Will Impressions last forever?

A new impression? Impressions may have had their day (defined by the IAB as when the ad server counts the request for an… more »

Reporting and Analytics brand safety

Ad Verification – Content Classification at Advertiser Level

If you knew what content your ad would be served next to, would you choose to put it there? Content Classification Verification tools… more »

Reporting and Analytics

Ad Server Verification – Geographic and Device Reporting

Geo Reporting Probably the most well established verification technology is Geographical Reporting (also called “Geo-Performance”). Third party ad servers can detect the IP… more »

Concept Technology IMG_0867

Dear Songkick, when will you extend coverage to Festivals?

Here’s an idea I had. Songkick (the genius app that looks through your music collection and pushes alerts when you favorite artists are… more »

Reporting and Analytics mouse-click

Ad Server Basic Performance Metrics – Clicks Vs Conversions

Clicks and Click-through Rate (CTR) Clicks are a recorded increment in the ad server, counting a user clicking on an ad. As a… more »

Marketing Strategy multiple-route-pic

Now that SEO is dead, how to market over the noise?

Hire smart coders and social marketers, build content on apps as signposts to your domain. Consumer eyeballs are darting all over the place,… more »

Technology Reviews images

The penny just dropped for me on Tumblr

Oh! Oh i see! Tumblr is spectacular after all! On an long tail internet, user generated content can take four core forms. Text… more »