What is Ad Server Ad verification? After checking delivery reports briefly to see that the campaign started without a hitch, the next most… more »
Reporting and Analytics
The Bullet-time of Ad Server tracking and counting
Waiting around for ad Delivery – the bullet time user experience It is a marketing goal to deliver an ad without disrupting the… more »
Ad Serving
Ad Serving Privacy 101 – Being aware of User Ad Choices
The Ad Choices Program The ad choices program is a system that allows users to opt out of behavioural targeting via a small… more »
Ad Serving
Ad Serving Technology – the distinction between first and third party cookies?
First party vs. third Party Cookies There are two main types of cookie. The “first party cookie” is placed on the user’s computer… more »
Ad Serving
Optimisation tips – Optimising to a specific campaign ROI in Direct Response
ROI (& extended data) goals The ROI is revealed in the third party ad server’s conversion tag extended data (where the conversion tag… more »
Ad Serving
How ads get tested before campaign launch – the QA process
Standard QA Once the creative agency production team have finished developing and “publishing” the *.SWF they must test it to make sure it… more »
Ad Serving
Publisher Ad Server – An Ad Operations overview
Publisher Ad Ops The advertising operations team load the ad tags or assets into the Publisher ad server (providing they have passed QA)… more »
