Book Reviews santa-book

Santa Knows how to Scale marketing efforts

Make 2015 the year of ad serving, just like it was in 1998. The classics never get old. Merry Christmas everyone!

New Revenue Models magic circle seeks magician

Tricking Users into Ad Engagement – we wont click if we think there’s a trick

Tricking Users into Ad Engagement – we wont click if we think there’s a trick Consuming a fair volume of digital content myself… more »

Video and Instream pre-roll

Youtube UK begins rolling out Mid-Roll video ads

Youtube UK begins rolling out Mid-Roll video ads  Two weeks ago, as a video content viewer on Youtube, I experienced a new, or… more »

Video and Instream notlooking

Should marketers pay for video ads that are not seen all the way through?

Should marketers pay for video ads that are not seen all the way through? For marketers, having ads appearing in a video stream… more »

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How to keep on top of Advertising Technology Trends?

How to keep on top of Advertising Technology Trends? Finding time to keep up with all the latest trends in advertising technology and… more »

Technology Reviews 41592_143235979034638_951_n

Facebook relaunch Atlas – but is it still an Ad Server?

Facebook relaunch Atlas – but is it still an Ad Server? Facebook have announced today that the famed Atlas Ad Server has been… more »

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Ad Serving Technology – Praise for a much needed #adserving industry text

Published in January 2014 “Ad Serving Technology. Understand the marketing revelation that commercialized the internet”, has been an overwhelming success. Every day I… more »

Technology Reviews url4

Marketers: Stay on top of Ad Tech updates via Youtube

Here’s a request i have had from a number of folks over the last couple of months: Ad Tech is changing so rapidly,… more »

Ad Serving digital ad tech cristal

Finally – The Complete Picture of Digital Ad Tech 2014

Its not at complex at Luma would have you believe. The picture is far more simple. This is a complete and current picture… more »

Reporting and Analytics workbench

The importance of Ad server Benchmark reporting

Global Benchmarks The urge to look over a friends shoulder in an exam is not always to cheat but rather to check that… more »